AllDorm and the College Market

The college market is often referred to as the “Holy Grail” of advertising. College students are the most targeted and least susceptible demographic to traditional advertising methods- this is due to their learned ability to block out traditional advertising. Another barrier advertisers face when successfully reaching college students is college administrators, who are growing increasingly skeptical of outside advertisers.

Working together with our sister companies, UPartners & ClubFunding, we use student groups - think fraternities/sororities, student government - to execute effective, peer-to-peer tactics that are nearly impossible for students to ignore. This peer-to-peer execution is what drives our programs home. College students listen to their friends.


Download AllDorm's Media Kit

A few of our recent programs...

PA ARNG Recruiting Program - Spring '08
A unique combination of txtBlaster, door hangers and peer-2-peer marketing.
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Campus Daily Guide Launch - Fall '08
A university specific directory for students with content by students.
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Software Freedom Day - Fall '08
A powerful combination of in-class presentations, events, and peer-2-peer marketing to promote Software Freedom Day.
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mtvU Tune-In - Fall '08
An effective combination of postering and peer-2-peer marketing to inform students on which channel to watch mtvU.
View Case Study